Rearranging the Way We Learn
Our project for studioFive features as part of the new ‘Made Possible by Melbourne’ campaign, for The University of Melbourne.
For the month of November, the integrated campaign by McCann uses the existing advertising infrastructure in Melbourne’s CBD to host an interactive exhibition showcasing the University’s research projects and how they’re shaping our future for the better. The exhibition is accompanied by a digital audio guide, virtual map, and a suite of short films further exploring this critical research.
Rearranging the Way We Learn looks at how we are redesigning the traditional classroom to fit the needs of 21st century school kids. It’s exciting to see the way the environment of studioFive can be adjusted and adapted to suit these contemporary needs.
More information here: